Brook Cronin

The hype promised we'd print our food, our homes, our bodies. What we actually built was harder, slower, and more interesting than any of that.

Every design is a map. The moment you hand it over is the moment you find out which parts of the territory you left out.

Most deadlines are negotiable if you push hard enough. Live events aren't. The party starts when it starts, and whatever just went wrong in the field is your problem to solve before then.

Nobody adopts a design system all at once without a mandate. Teams navigate by dead reckoning for a while, accumulating until the canon arrives. That's how forests grow.

On the Solow paradox of AI tools, Escher's Drawing Hands, and what happens when humans stop reading what the agents produce in their name.